New week, new career! Here we are today with Eneline Chartier, Deputy Director and Head of the Public and Communications Museum of Boulogne-sur-Mer for this new episode of “practical and Culture News, a small tour professional.” [Eneline is now at the Department of Cultural Affairs of the City of Boulogne-sur-Mer as responsible for Cultural Communications]
– The museum of Boulogne-sur-Mer is organized into four departments (Mediterranean archeology, ethnography outside Europe, fine art and local history).
– The museum weaves a partnership with Alaska since 2006 on a portion of its collections (ethnography outside Europe)
– Since 2011, the museum has invested social networks Twitter and Facebook, which are very successful. Eneline Chartier tells us more:
Can you tell a little about your background and how you came to the museum of Boulogne-sur-Mer?
I have a history of medieval art (Lille 3) mastery. But during my studies I have always enjoyed doing summer internships in museums (inventory, guide (same guide to bike!)) Very early, in my 18 years. After my masters I prepared one year qualified assistant conservation and parallel I was recruited as a mediator in Arras museum and the town of Roubaix contest. I did not have my support. Then the second year, I prepared by CNED while guided tours in museums and also being recruited as a project manager for an exhibition in a museum in Etaples under Lille 2004 European Capital of culture. At the end of my contract I passed the test and I got it!
So I sent unsolicited applications and it turns out (but I do not know!) That the town of Boulogne-sur-Mer was recruiting at the time his manager of the Public for the museum. After the talks there I came to the museum by a snow day on March 1, 2005 Since I am no longer part … and in the meantime I had the help of attached storage -that I got, which m has led to it being named in addition to the Public and Communication, Deputy Director!
I was hired as head of the Public Service in 2005 did not really exist, because only one person was there to do all the visits! So I had any “build” a real challenge for a first job but also a real pleasure to see things build nest and especially to see the audience react positively to our proposals. … And it reacts more positively than I have been able to recruit three other mediators to complete the team. Today they are four to do visits for all types of groups and events like Night of Museums and the program of off-the-wall (which was close to my heart since my arrival).
I confess myself really focused for two years on the creation of public service and have a little less invested communication, not feeling especially not legitimate in this area (it’s not my training!). .. at that time …
Investment museum networks (especially Twitter) is particularly important and interesting to follow. Are you able to measure the impact of this investment on target audiences and those actually affected, attendance, recognition of the museum?
Clearly. Our presence is not very old networks. 2011 And I can only thank the Pompidou Centre! Why? Because in 2012 the town of Boulogne hosted the Centre Pompidou Mobile and thus the preparation for the event was done before, in 2011 I was appointed project manager on this issue. From my side I was caught by Facebook in 2009 and I followed the news museums via this medium. And I must say that I was dreaming secretly to do the same thing in my profession. But how to convince the utility and complementarity of something even if it is known and universal, does not appear necessarily as useful … in a professional environment?
Brief opportunity Centre Pompidou Mobile loomed and it was necessary to connect and keep in touch with the Centre Pompidou Paris not? In addition the museum has entered into a partnership with Alaska around his collection of masks since 2006 and social networks were going to finally be a way to communicate with our colleagues in our news!
I am the only one to manage these accounts and, now, from the opening of these I have seen a new type of public follow us virtually and punctually. I noticed that the “physical” profiles of our public museum changed too. The most obvious example are the people present at the inauguration. Still, Boulogne-sur-Mer is far! I rather like the idea that through social networks museum seems closer to people in other departments and even other countries.
Another element that I like on Twitter: the idea of creating exchanges that take place in terms of community museums and see the cancellation of the “dominance” of the state of provincial museums museums! #jourdefermeture is a great example! This hashtag cancels all complex! And yes the museum of Boulogne-sur-Mer as the Quai Branly Museum Cluny out buckets and spend vacuuming when #jourdefermeture!
I want to report on that kindness, enthusiasm and warm receptiveness of national museums to other social networks! My mentors in the adventure are still the Quai Branly and the Pompidou Centre and my godmother is still the Cluny Museum. One can dream worst home right?
What rules do you follow for a good online communication? What differences do you do between print and web?
This will make some scream but basically I have no strategy or editorial! Apart from me to agree with myself … My aim is to share my love for the world of museums and smashing pictures as “it’s dusty, ugly and you get bored.” A museum is not only a result that is to say an exhibition presentation (whether we like it or not) it is mainly a lifetime of people. It is this human side that I want to put forward, people who mostly chose this profession and live with passion. So I’m pretty into the idea of showing people that follow us human investment and if this human investment generates an exhibition, a workshop or an off-the-wall fine but the angle is the preferred grip the person who made this possible.
It is also true that compared to some Community Managers (CM) I can be more largesse fields of action because we are an average structure (35 persons) and the communication manager is me so it’s going fast enough to ask me permissions publications!
For me, the web is complementary paper and vice versa … I will continue to fight to make it clear that the web is not the “more” of a communication paper. After some back and analyse the situation at the museum for me is clearly equivalent!
Does your work is understood and recognized by your colleagues and other services or there is a high proportion of “evangelising”?
Understood … recognised … I think it’s like many things, it must have the necessary perspective to understand and above all have measurable results. I’m not naive I know for some initially I was “the one that walks around with a cell phone as well it I can do! “And I was doing it because it” amused me “or that others will understand the interest of some people to follow a museum, it is better to follow a singer or an actor rather than a museum!
So yes, I like it but it’s not fun (if I really had fun posts have a different look!): I consider the presence of the museum on the social networks as an integral part of the mission public service.
And if it were just strum on an iPhone and make “cuckoo” at the Quai Branly … Behind there is the detailed analysis via tools that make us better know our audience. I know that after three years of existence some still think that … I only measure the results to the public, the impact and engagement that generates (cf. storytelling Cuddle being lost in the museum) and I suddenly convinced of being in the right dynamics.
That may be a shocking one but I have a lot more aware and feel part of a large network of trades via social networks and CM museums via “natural” associations meeting … I really believe we are in the same dynamic, suddenly exchanges, boards are facilitated. And then we must also say that one day I discovered the SMV (one evenning, one museum, one glass) and then change my life! Finally I met a true CM of other museums in Paris! Thank you Claire Séguret Godmother!
I am always surprised to see that it was easier to be part of the network of “Paris” or other museums like the museum Jeanne d’Albret example rather than that of the region in which I work. Some museums in the Nord Pas de Calais region are present on social networks, but so far no interaction … I think it’s a shame but I tell myself that it was not invented Twitter to talk to his next door neighbor! Donations if it allows an exchange of information and best practices with the world (Culture Themes eg on Twitter) well that’s even better!
How are the relationships with decision makers including territorial leaders?
It’s going pretty well! Whether with my team, my manager, my director of Cultural Affairs, the communications director of the city or the elect, who for this particular question gave me confidence from the start. And that’s very important. Suddenly I realize even more how lucky I am!
Note that I’ve never wanted to keep all mine accounts museum only nobody wants to put even when I go on vacation! It gives the impression of being the “expert” in the field but it will take more responsibility … and we also takes full measure.
What is the relationship of the museum with municipal and territory?
Obviously the museum is part of the cultural life of the city but also the territory of the city. We resolve such temporary exhibitions on a seasonal and a study of target audiences in order to stick to the lifetime of the territory. We are a municipal structure and so we work with the rest of our colleagues of the mayor whether on setting up projects or in daily governance of the institution.
In the area of communication specifically, I am working with the communications director of the city: it has followed all the editing Facebook pages and Twitter and has also been one of our first fans / followers! It’s the same thing for our web page that is hosted on the website of the city: here too there is a close collaboration for supplying content between me and the webmaster.
Does the impact of your work and the community mobilized around accounts Museum weigh in perception and recognition of the museum at the local level?
I do not make the naïve but I feel that our inclusion in these networks has changed the image that most people of Boulogne-sur-Mer had the museum: finally, they see what is pass inside, offices, meetings, assemblies, exhibitions, … I also think that for some it was their awareness of the rich heritage that is theirs and therefore a certain pride in have this museum close to their homes and be able to share it on Twitter or Facebook. I believe that now, to some it is not a museum but the museum. And here too the effect of “word of mouth” has a very important part!
This is part of a whole (opening of a new trail in February 2013, more clearly defined identity, …) but since our presence on social networks, we have seen visitor numbers increase and the number of internship demands grow. Coincidence? I do not believe.
– Musée de Boulogne-sur-Mer website
– Social networks:
– L’histoire de Doudou au Musée (ou l’utilisation d’un objet perdu par un visiteur et des collections le tout lié par un bon storytelling) in French
– About storytelling:
- Wikipedia definition
- Retour sur le séminaire de l’université de Bordeaux 3 par Mélanie Bourdaa sur Transmedia, storytelling et licensing (in French)
- Article sur INAGlobal par Mélanie Bourdaa sur le transmedia (notion à connecter au storytelling) in French
- Article d’inriality, Mettre en scène le virtuel, par Adrien Mondot, Rémi Ronfard et Christophe Castro, in French
[translation by Google translate]