The era of Facebook is an anomaly

Scoop.it watch Mar 21, 2014 1 Comment

See on Scoop.itLe presse-Minute de Cliophile

danah boyd’s SXSW keynote is sold out. When it’s over, a dozen fans rush the stage.

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Hélène Herniou‘s insight:

“Whereas in the Facebook era, you have to balance all these audiences simultaneously. You’re saying, “Are you going to get angry with me because I posted about One Direction? Are you going to think I’m lame because I’m posting this maker stuff?” Where does this fit? And I think that’s a lot of the reason why when you start to fragment your audience, you start to think about what you’re looking for, you’ll go to different spaces, and it parallels what we do as adults. You go to different bars when you’re in the mood for different things. You see different people when you want to go listen to music or when you just want to have a quiet drink with a couple of friends.”

See on www.theverge.com

Helene Herniou

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